Start Date: August 19th
Project: Help a newly launched app optimize their user experience and increase usability.
Value Proposition: A pay-per-view service that allows broadcasters to directly monetize their content and a platform for fans to get one-on-one experiences with people they follow.
Start: Deeply understanding current site/app, current experiences, and business needs.
I began with auditing the existing services and creating a story board for both the broadcaster experience and the viewer experience.
User Storyboard
Currently the main value proposition of the app is that they offer a way for content creators to have a direct line of payment with their viewers.
However, currently it takes about 10 steps for a user to complete a payment. My goal is to turn that into way less.
Broadcaster Storyboard
Currently there isn’t a direct line for broadcasters to sign up on the website. Broadcasters are manually curated and invited to join by the leadership team.
Vision
I presented this story board to the stakeholders and then led a brainstorming session. We began with all different vision statements, but with the methods of “note and vote” and “how might we statements”.
Together we created over 50 HMW statements. The final How Might We statement that we chose was…
How might we make our platform available for everyone?
We also were able to convene on a one year goal.
In one years time, we would like to have 200 broadcasters that broadcast at least once a month.
Early Design Suggestions
From the story boarding, I could see two very important red routes for the user. The moment when the user first hears about the broadcast from their star, and when the user returns to the app in order to access the broadcast.
The current steps for both of these procedures are arduous and one step does not direct the user to the next. These are light and early suggestions I quickly designed in proto.io.
This design suggests creating a page on the website that broadcasters can share on their Instagram. This link will directly move users through the payment, and take their account information as they pay.
Currently the app does not have a notification system set up and it is very important that users get reminders for paid scheduled broadcasts.
That’s Where We Are So Far!
All in one weeks work… this week I also scheduled 7 user interviews for next week to understand the live streaming market deeper and test my early assumptions.
Starstruck: A News Aggregation Platform
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